Publications
SELECTED ARTICLES
Bricks Processing Returns for Clicks: Can Foes Become Friends?
Timoumi, Ahmed and Uppal Abhinav (forthcoming) “Bricks Processing Returns for Clicks: Can Foes Become Friends?.” Marketing Science.
Should the Fox Guard the Henhouse? Category Captainship Arrangement as a Strategic Information Transmission Mechanism
Timoumi, Ahmed, Esseghaier Skander, and Kockesen Levent (2023) “Should the fox guard the henhouse? Category captainship arrangement as a strategic information transmission mechanism,” Production and Operations Management.
Cross-channel Effects of Omnichannel Retail Marketing Strategies: A Review of Extant Data-driven Research
Timoumi, Ahmed, Gangwar Manish and Mantrala Murali K. (2022), “Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research,” Journal of Retailing, 98 (1), 133–51.
Is Your Retailer a Friend or Foe: When Should the Manufacturer Allow Its Retailer to Refurbish?
Timoumi, Ahmed, Singh Narendra, and Kumar Subodha (2021) “Is Your Retailer a Friend or Foe:
When Should the Manufacturer Allow Its Retailer to Refurbish?,” Production and Operations Management, 30(9), 2814-2839.
